Everything you know about a person, in one place.
"I have been using LACRM for over 2 years. It has allowed me to develop an accurate, quick database for the Medical field. I find it very easy to use — very little complication."
— Stan K., LACRM customer
Names, addresses, phone numbers, emails, notes, files, tasks, and events — one unified view per person. No more searching across multiple platforms.
Help article →Create however many custom fields you need. You know your business better than we do — how annoying would it be if we limited what you can track?
Help article →Changes in LACRM sync automatically to Google, and vice versa. Your contacts stay accurate across every device — no manual updates needed.
Help article →Group 'em, tag 'em, stick 'em in a list. Categorize your contacts your way — including private groups for labels you'd like to keep to yourself.
Help article →Automatically record all email communications via Google, Microsoft, or IMAP. Never dig through your inbox to remember what a customer said again.
Help article →Every note, task, meeting, and email — auto date-stamped in each contact's history. Less time tracking means more time actually getting things done.
Help article →Build intake forms that auto-create CRM records. Automated workflows organize submissions and trigger follow-up tasks so nothing slips through the cracks.
Help article →Find anyone by name, keyword, or any stored detail. Fast, accurate results — no unnecessary scrolling.
Help article →Link contacts to their company record — see everyone you know at a given org and their relationship to each other in a single view.
Help article →From "nice to meet you" to "here's your invoice."
"LACRM has everything I need. It helps me keep track of my outbound prospecting process and prevents things from slipping through the cracks."
— Greg P., LACRM customer
Track lead details, schedule follow-ups, and record interactions at every step. No lead gets forgotten — stay on top of your pipeline without missing a beat.
Help article →Customize pipeline stages for any process. Clear visibility into what's open, what's stalled, and what's closing — at a glance.
Help article →Create fields specific to each pipeline stage — store exactly the right information at every step of your process, as many fields as you need.
Help article →Set a task on any lead and LACRM will remind you when it's time to circle back. Never lose track of when to follow up.
Help article →Stop jumping between apps.
"The ease of navigation. The ability to create your own subsections, making the database personal and extra functional. Linking calendars and addresses. Love it!"
— Bruce W., LACRM customer
Two-way sync with your existing calendars. Changes in Google or Outlook appear in LACRM instantly — everything in one place, no tab-switching.
Help article →Email or text reminders before any event starts. Create as many reminders per event as you like — no more last-minute panicking.
Help article →View, create, assign, and manage events for your whole team in one place. Keep everyone on the same page without constantly switching apps.
Help article →Color-coded sub-calendars for projects, tasks, or personal to-dos. Three visibility settings — because your team doesn't need to know about that dentist appointment.
Help article →Know exactly where things stand.
"It took me less than a day to get started, and it is now my hub for ALL relationships. The best features are its grouping capabilities and email logging."
— Tiffany Z., LACRM customer
Filter by any custom field, pipeline stage, or group to generate tailored reports. Make your CRM work for you — not the other way around.
Help article →A morning email with everything on your plate — events, tasks, and follow-ups. It's like having a personal assistant tell you what's on the agenda.
Help article →See exactly what you and your team have done over any time period. Export to a spreadsheet or PDF in one click.
Help article →All your follow-ups and to-dos in one report. Glance at everything on the list and knock them off one by one — no deadline ever goes missing.
Help article →Export everything into easy-to-read spreadsheets whenever you want. When we say "your data is yours," we really mean it.
Help article →Bird's-eye view of all open deals — filter by stage, assigned rep, or date range to see exactly where your pipeline stands.
Help article →Everyone on the same page, finally.
"LACRM is SO EASY to use. It's in a browser tab, works great on mobile, and the steps to accomplish things are simple — just click and start entering text."
— Stuart C., LACRM customer
Assign leads and contacts to team members in one click. Each person sees only what they need — no more stepping on each other's toes.
Help article →Full control over what your team sees — grant read-only, no access, or full edit access to any user, set individually per person.
Help article →LACRM works great on any mobile browser — no downloads needed. Log in from anywhere, pin it to your home screen, and you're set.
Help article →Upload your logo and set a color theme that matches your brand. A small touch that makes a real difference when your team logs in each morning.
Help article →Works with the tools you're already using.
"It was a snap to import my contacts. Customer support is quick and straightforward. I use LACRM all day, every day. It integrates easily with Outlook."
— Krishina B., LACRM customer
Two-way sync with your existing calendars. Changes in Google or Outlook appear in LACRM instantly — no manual syncing required.
Help article →Connect LACRM with hundreds of tools and put your workflows on autopilot. Add leads from forms, sync invoicing tools — no mind-numbing manual work.
Help article →Connect with Mailchimp and other email tools. Import contact lists directly from LACRM to build your mailing list without the copy-paste.
Help article →From mapping software to VOIP systems, LACRM connects with a wide range of third-party apps. Or write your own integration with our open API.
API documentation →Your data is safe, and it's yours.
All connections, our live database, and every backup are fully encrypted. Security is our highest priority — a full technical document is available if you need the details.
Security documentation →Add 2FA to every account via Google Authenticator, Authy, email, or phone. An extra layer of security that takes seconds to set up.
Help article →If a teammate's account is compromised, an admin can lock them out immediately — for however long is needed while the incident is under investigation.
Help article →Connect your LACRM account to your Google login for a one-click sign-in experience. One less password to remember.
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